
Throughout my mid fidelity design I used the face type called Montserrat, using numerous variations with italics and bold typography. One of the features of the typeface is its geometric shapes and clean lines, which gives it a contemporary and minimalist look. The typeface belongs to the san’s-serif category meaning the absence of the serifs adds to Montserrat’s simplistic look. The round shapes of characters like ‘o’ and ‘e’ are slightly squared, adding a touch of modernity to the face and the upper-case letters are distinctive, featuring sharp angles and straight lines that give them a bold and commanding presence. Montserrat has a variety of weights and styles, which is one of the reasons I chose it. The extensive range means the typeface can adapt and can be used for headlines or body text. That is why in the mid fidelity design no other typeface was used. The generous spacing between characters and the clean lines make the letters easily distinguishable, even at small sizes. This is another reason this typeface was used as it improves the accessibility of the app and the website for users were readability for them is essential. The design of Montserrat is influenced by the principles of modernism, emphasising simplicity, functionality, and clarity. This makes this typeface perfect for the website and the app as it links with the UI/UX design principles. Montserrat also delivers global accessibility as it has extensive language support, including Latin alphabets. This means the typeface is great for UI/UX design because it ensures that all the users can interact with my website and my app comfortably. My website’s content is for a car festival. Montserrat’s sharp edges and clean lines convey strong precision that can be associated with the technical refinement of, car engineering and design. Car festivals feature exciting attractions and thrilling performances that need to be reflected in the design and headlines of interfaces. Montserrat’s bold weights are perfect for portraying impactful headlines that catch the user’s eyes and help generate excitement through the website and the app. Everyone around the globe can be attracted to the same cars meaning car festivals can attract tourists all over, making it essential for the website to cater to diverse audiences. As Montserrat supports so many languages, it ensures all users they can navigate simply and effectively around the website and app.
